As more and more interesting applications are developed for the Facebook platform, companies are realizing the massive potential which lies in applications and pages. The latest innovation is from Delta Airlines, their new app allows Facebook users to check-in to flights and print off boarding passes. Also, users can share their flight information with friends.
This seems like a pretty interesting extension of their iPhone app which essentially did the same thing, but with the added value of interaction with friends and family. I imagine this would be pretty useful for people a couple years older than me who are at the stage in their career where they are constantly travelling. Friends would be able to keep up to date with where they are and when they’ll be coming home. This would be just another extension of the interaction value offered by Facebook, something which they seem to focus heavily on in order to stay on top of the social media industry.
Another similarity which this service draws on is that of Foursquare, these applications seem to be pretty popular as people are generally interested in letting their friends know what they’re up to. This interest can be seen through the popularity of just about every type of social media, especially Twitter.
Another interesting aspect of the article was a comment by Delta Airlines themselves.
Thanks for sharing our news. Many of the updates that occurred came at the request of our customers. We will be following the commentary here closely for any additional feedback!
Susan Elliott, Delta Air Lines
Susan Elliott, Delta Air Lines
The website I found the article on is Mashable.com, which has been discussed in class a couple times. Clearly companies find this website to be a good channel of discussion for social media and having such a service talked about offers a lot of possibilities in terms of CRM. It will be interesting to see if there are any negative comments and to see how the company responds.
2 comments:
I find this facebook confirmation idea really interesting. Personally, I would worry about the security involved in publicy displaying my flight information on facebook. I can see why this idea would be useful for frequent travellers, but I am sure it will not appeal to a large number of customers.
Doesn't seem like there is a ton of value in this app. Why not just check in from the web site? What is the difference, really? Most airlines have an option to share after booking anyway.
If you could use Facebook Places to literally check in, cool. But this doesn't seem to ground breaking.
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